About Proposition 10

Current research shows that a child's experiences in the first years of life have a profound impact on educational, social and economic outcomes. 

In November 1998, California voters passed Proposition 10, the California Children and Families First Initiative which added a 50-cent per pack on cigarettes and tobacco products. The intent of the Proposition 10 is to "facilitate the creation and implementation of an integrated, comprehensive, and collaborative system of information and services to enhance optimal early childhood development and ensure that children are ready to enter school."  Eighty percent of the tax revenue  is dispersed to the 58 counties in California to promote the early health, learning, and family support for children from the prenatal stage through five years of age.